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From Zero to Hero: How HR Can Help Businesses Solve Their Most Pressing Problems

January 19, 2023 @ 11:30 am - 1:00 pm EST


Often companies see their HR practice as a service and a cost center, which can leave the HR team stuck in transactional tasks and far away from the center of the business. But the role of HR can be so much more.

HR often has insight into the “real culture” of the business- what behaviors are helpful in getting business done and where the team is struggling to be effective. When HR is a partner to the business, we can help solve the pain points we see, promote a more effective workforce, and grow a positive company culture. But moving to the center of the business can be challenging.

A “center of the business” HR team understands the most pressing challenges the business is facing and then helps to solve them through creating a personal and powerful employee experience- from before the first day on the job until the last.

How? Although Talent Development is seen as “an extra” to many businesses, not much changes without it. And using talent development to influence, grow, and build your team’s skills and behaviors throughout their employee experience is the most effective way for HR to impact company performance.

Let’s grab you a seat at that table at the center of the business and help you become an HR Hero!


An attendee will:

  • Understand what being a “partner to the business” looks like.
  • Consider the employee lifecycle and the touch points that create opportunities to impact employees and the business.
  • Leverage your Talent Development practice to influence and solve your companies most pressing challenges.


About the Speaker

Jen Laidlaw is the owner of TeamWerks Talent Development and Consulting where she supports small businesses in team and leadership training with a focus on values and positive company culture.

With a degree in Chemical Engineering, Jen spent time in manufacturing and also in digital marketing before starting her own practice. Her experience includes:

  • training and coaching front-line leaders
  • applying agile practices to cross-discipline teams and managers
  • developing custom learning programs to nurture and solidify positive company culture

Her training focuses on the learner experience, engaging participants for learning that has meaningful outcomes including increased team satisfaction and retention, a sustained people-focused culture, and increased profitability. She partners with owners to solve talent development problems by creating learning experiences that are honest, fun, practical, and effective.

Jen is also President of the Ann Arbor chapter of the Association for Talent Development and a board member of the New Enterprise Forum.

Her belief: For training to be truly successful, something must feel different afterward!

For testimonials and to learn more about Jen and TeamWerks, visit and connect with Jen on LinkedIn.


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Oak Pointe Country Club
4500 Club Drive
Brighton, MI 48116 United States
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